Everyone looked at Liu Chunlai in a daze.Especially Yang Xiaole.Didn't they all say that there would be no price increases?
And now the price increase in disguise?
Do you want to face?"
In fact, just like our garment factories and furniture factories, one team, two signboards, high-end and low-end customers have to take care of ......," Liu Chunlai reminded everyone.In fact, he began to enter the role of a teacher again.Teach everyone how to fool the market and get greater benefits in limited production capacity according to market conditions."
Just like before, all products are at the same price, and anyone can buy them, how to open up the gap between people?
How do you get those who have money to show that they are rich?
”For human nature, Captain Liu has a very accurate grasp.There are more women than men who like to show off.In these years, there are not many things to show off to them, at least luxury goods in China, there is not much market.China has also not become the largest consumer of luxury goods.What should you do if you want to make everyone feel better psychologically than others and use better things?
Price!
Use the price to get customers to cash out their status.Just like Chunyu clothing, Chunyu is a high-end brand, the price is dead, and many of them are exports; Gangnam is low-end, Sequoia is mid-range, and there are some more lower-priced imitations with no brand......
The same is true for furniture factories.The production process is basically the same, and the design is very different.The only difference is between the materials used and the price.In fact, the gap in materials is not very large.At present, compressed particle board gives people the feeling that it is a high-tech achievement, which is more compelling than solid wood."
What we have is to let customers have more choices, and if they can't accept high prices, they choose low-cost products......
If you feel that low-priced products don't match their identity, then spend more money......"
Liu Chunlai said solemnly to a few people."
To do marketing, you have to understand what customers think.In the marketing course of the university, behavioral psychology is specially set up, so that marketers can make targeted marketing plans and publicity plans according to the target customer group......
It's called precision marketing!
”Liu Chunlai doesn't care whether there is this major in the current university marketing course.Analyzing the behavior and psychology of customers is absolutely indispensable.If you don't even know the psychology of the customer, and the plan formulated can't get the customer's cool point, who will spend money to buy it?"
In other words, we still have to get a new brand for sanitary napkins?"
Yang Xiaole keenly captured the meaning of Liu Chunlai's words."
A must!
Otherwise, what does the customer psychology think?
Not only the brand, but also the packaging has to be changed!
Even the packaging has to be changed.Make customers feel that the extra money is worth it.Otherwise, who would buy us?
”Liu Chunlai raised his eyebrows.A smile on his face."
This, let Mr.
Zheng apply.It is best to register in Xiangjiang, a brand from abroad will inherently make people feel more upscale than ...... domestic," Liu Chun said this, and a mockery appeared on his face.Some of the ideas of the Chinese people, it is really difficult for him to agree.After all, everyone thinks that everything that is foreign is more advanced than the domestic one.But everything that is foreign is better than that of China.It will take a long time to reverse this perception.It was when he left the original era, many domestic technologies were no worse than those in the world, and even very good, and many people still thought that the domestic ones were not good.But I don't know that many people abroad like to use high-quality and inexpensive Chinese manufacturing."
What trademark is registered?"
Zheng Qian was curious.She also thinks it's good to register a few more trademarks or something.The brand of Hong Kong, produced in China and then sold in China, will make people think that it is from Hong Kong.The price of international brands is definitely much higher than that of the mainland's own brands."
Shumei, comfort makes women beautiful!"
Liu Chunlai said without hesitation.It's the opposite of comfort.Anle used the name Anle at the beginning, and it was also when the market was good, the product supply was not available and the price could not be increased, and the high-end brand of Anle was created.The packaging is a little different, the design is a little different, the technology and materials are the same."
Yo, two, what's wrong?
Signed a contract?
”Xu Zhiqiang looked at Zhao Tong and Yang Xiaoxiao who came out.I was worried.Signing a contract means that two million advertising dollars have to be given.They can't object to Liu Chunlai's investment, but they don't want to spend so much money on advertising."
Don't mention it!
We are like air. ”Yang Xiaoxiao said angrily.She didn't know that this was the secretary in front of her.thought it was just Liu Chunlai's subordinates."
That's how they are!
Just get used to it. ”Xu Zhiqiang didn't care, "What is the contract between Chunlai and you?"
”Xu Zhiqiang took out a cigarette, handed it to Zhao Tong, and inquired about the situation.I don't know how long it will take for Liu Chunlai to finish talking.Let's go?
Definitely not.If you don't understand the situation clearly, you can't sleep at night.Zhao Tong didn't hide it.There's nothing to hide.began to talk endlessly, and anyway, he didn't say much serious things, that is, how good the advertising effect of Fukiyama City TV would be.Xu Zhiqiang and Lu Hongtao just listened.Hitting a child on a rainy day is also idle.Until dark.Liu Chunlai and others came out of the conference room."
Spring comes, do you want to continue to expand the scale of production now?"
Lu Hongtao couldn't wait to ask.Xu Zhiqiang and Zhao Tong also looked at Liu Chunlai with blank eyes."
For the time being, these eleven production lines, diapers, don't worry......
"Liu Chunlai sighed, "Tianfu Machinery Factory, it shouldn't take long to produce this production line, and now it has been surveying and mapping to tackle key ......
"When I bought these production lines, it was noted in the contract that there was technology transfer."
Liu Chunlai didn't have any contact with the production plant, Zheng Qian would have done it anyway."
How to solve the problem of insufficient supply in the market?"
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Xu Zhiqiang couldn't figure out Liu Chunlai's thoughts."
Advertising is done, the investment is not small, what about others......
"It is not easy for state-owned factories to adjust like ours."
The only thing is happiness.And Anle, now there is only one production line......
It's not a big problem in the short term......
"Liu Chunlai is not so worried.In this market, a family can't eat it.He never thought that the sanitary napkin would be monopolized by one family.It's simply impossible.Therefore, what can be done is to occupy the market as much as possible, so that the brand Suermei or Shumei can directly replace sanitary napkins.Captain Liu, who aspires to be China's aunt, naturally wants to promote the development of this industry."
Comrade Chunlai, are we still signing our advertising contract?"
Zhao Tong was a little apprehensive.Liu Chunlai has already said that he will not expand the scale.This means that there will not be a large number of products on the market in the short term."
Sign it, why don't you sign it?
Our spring rain clothing, vegetables, etc., all need advertising!
Advertisements for sanitary napkins, let's put them aside for the time being. ”Liu Chun said."
This ......"
Zhao Tong was stunned, looking at Liu Chunlai with a serious face, and the words that came to his mouth were swallowed raw, "Okay!"
”"This sanitary napkin advertisement is not done?
We're going to get the limited broadcast rights of "Shanghai Tang" ......"
Yang Xiaoxiao was not happy.If there is no sanitary napkin advertisement, it will not be useful to get the priority broadcast right of "Shanghai Tang".In the end, it may even cooperate with follow-up advertising that affects Liu Chunlai.As long as Liu Chunlai is maintained as a customer, her work will be very good in the future.You can even hand over the agency to Bai Ziyan's advertising agency.On the way here, she inquired about everything."
Sanitary napkins are not in a hurry to do it first, print advertising is enough.Our production capacity can't keep up, otherwise it will end up cheaper than other brands. ”Liu Chunlai didn't explain too much."
It's not early, let's eat first.Then talk about the specific contract......
"Yang Xiaoxiao wanted to say something, but Zhao Tong stopped her.If you continue to talk about it, you may be prone to problems."
Boss, our new design ......"
After the meal, Zheng Qian still pulled Liu Chun to talk about things under the white eyes of Bai Ziyan.The main thing is to determine the new design of Shumei.In order to mix in the international market, it is necessary to have patents.Otherwise, when the time comes, all sanitary napkins in the international market will follow."
Do you have sanitary napkins?"
Liu Chunlai asked them.The days of white purple smoke seem to be coming soon?
There should be this thing in the bag that I carried with me.Bai Ziyan glared at Liu Chunlai and took out a few sanitary napkins.Liu Chunlai didn't feel embarrassed at all and opened the sanitary napkin.At present, the ones on the market are all straight strips.There is a big gap with the commonly used ones more than ten years later.If there is a leak, the water absorption performance is not particularly good.Anyway, you can't do it perfectly."
Here, change it and add a long groove in the middle, so that it is not easy to leak......
In addition, there are wings on both sides, and the viscose is placed on the wings, which is not only convenient......"
Liu Chunlai said while thinking about things he didn't know much.These things don't need to be considered at all.If he has a lot of girlfriends, someone will always show him this thing.It's all seeming.It seems to be all the same, the difference is not bad.But the few women who listened widened their eyes and looked at Liu Chunlai with a hooligan expression."
Liu Chun is coming!
You're so shameless!
”Bai Ziyan's face flushed to the base of his ears.Especially the few people around not only looked at Liu Chunlai, but also kept focusing on her.Liu Chunlai also realized that the atmosphere was wrong, "Why are you looking at me like this?"
”"Boss, I'm curious how seriously you have to study women's intimate parts to have such an idea......
Even ourselves, no one usually thinks about such a question......"
Zheng Qian sighed."
Uncle Chunlai, Chunyu's underwear was brought up by you......
Now this thing ......"
Tian Li blushed.Liu Chunlai is such a hooligan!
It's shameless.How familiar does this have to be with a woman's body to come up with these things?"
I ......"
Liu Chunlai's eyes widened.How can you explain this?
Explainable?