"Then, why don't we sign it directly?"
Zhao Tong was a little weak-hearted.Liu Chun said that there are prerequisites for signing a contract.Shancheng TV needs Liu Chunlai's contract, and at the same time, it needs the first fund to get the priority broadcast right."
No, our current output can't meet the market demand, and more advertising investment will have a great impact!"
Yang Xiaole was the first to stand up against it.Yang Xiaoxiao never expected that before Liu Chunlai could say anything, Yang Xiaole spoke out first to object.Yang Xiaole knew what they were here for.didn't help persuade Liu Chunlai, but pulled back.Who would be willing?"
Xiaole, you know the benefits of TV advertising, you have done other advertisements before, but there has been no improvement, and the market is immediately hot on TV advertising.""
It's because we know the effectiveness of TV commercials that we should pause."
Yang Xiaole was a little speechless, and he didn't care about his cousin's threats to him.When he said that, he also secretly looked at Liu Chunlai.Xu Zhiqiang and Lu Hongtao were silent, just watching.They don't know how to speak.Don't you understand the situation, do you?
Only invest money, divide money, and do not interfere in operation and management."
This was suspended in advance, the current production capacity is too low, and it is impossible to expand the production capacity in a short time.The new production line was put into operation in time and could not fully meet the existing orders.Although the sales volume in the international market is growing explosively, the domestic market is still blank, and the Shanghai market is now not available. ”After Yang Xiaole signaled, Bai Ziyan spoke.Liu Chun looked at the two of them, "How many orders are there in the Shanghai market now?"
”"Shanghai is not only a city, but also the surrounding areas, and the total number of our clothing dealers exceeds 6,000 boxes, and it continues to increase."
Yang Xiaole said.The purpose of coming back was to get Liu Chunlai to agree to deliver the goods to them first."
How did we deliver so much!
Three lines, with a daily output of less than 500 boxes!
”Tian Li, who had just arrived, heard that there were at least 6,000 boxes and that the orders were still increasing, and her brows were furrowed, and her face was full of sadness.The factory is now working overtime day and night, and all production capacity has reached saturation.Workers work in two shifts of 12 hours and never have a day off on weekends.Liu Chunlai knew the situation.Even so, it still can't meet the market demand on Zheng Qian's side.Now it's good, the previous orders can't be produced, and so many new ones have been added.According to this, the order will not be produced at all."
No matter how many orders there are in the mainland, the price in Xiangjiang and the international market is higher, and the international market must be given priority to meet the international market, not to mention, the competition in the international market is far more fierce than that of the mainland.Once we stop supplying now, we miss our opportunity. ”Zheng Qian was not happy.At this time, they will not let the other party go.Only by getting more goods can her value be reflected.The better the benefit, the more dividends she gets."
In the Xiangjiang market, the price is more than two yuan, which is three times that of China.Customers settle in Hong Kong dollars and US dollars," Zheng Qian reminded Yang Xiaole.At the same time, it was also said to Liu Chunlai.Foreign exchange!
The international market is to earn foreign exchange.Yang Xiaole snorted coldly: "There are several state-owned factories in China that produce, and Anle's market has also opened up the situation.With our publicity, more and more people realize the huge potential of this market, and soon there will be new competitors to appear, and it is impossible for international manufacturers to look at such a huge market without being moved and not taking the opportunity to occupy the domestic market, and it will be more difficult in the future!
”Don't lose the opportunity, never lose it.Once you miss this opportunity to establish your position, it will be difficult to occupy a higher share in the future."
How much can the production capacity be increased in a short period of time?
It's really not good, so let's divide a little bit first. ”Xu Zhiqiang didn't expect that such a thing as the Health Sutra would be so popular.Originally, the county was just to support Liu Chunlai and add more jobs to promote the development of surrounding industries.It is also for Liu Chun's follow-up supporting industries.The more industries there are, the more jobs there are.The better the prospects for future development.Now the market is far more than you think.Lu Hongtao kept giving Xu Zhiqiang a look and told him not to speak.Let him wait for Liu Chun to speak.Xu Zhiqiang didn't understand what Lu Hongtao meant, but he didn't say anything.Zheng Qian and Yang Xiaole did not give in to each other, and the quarrel was very intense.There is only one purpose.Lu Hongtao and Xu Zhiqiang saw that Liu Chunlai did not speak, so they directly found an excuse and walked out of the conference room."
What are you stopping me for?"
Xu Zhiqiang asked Lu Hongtao.The face was very dissatisfied."
Liu Chunlai just told us to expand the scale of investment, and now the production capacity cannot meet the market demand, is it too much of a coincidence?"
In Lu Hongtao's opinion, it is not possible for Liu Chunlai to do it on purpose.Didn't look at him and didn't speak?
Liu Chunlai is not a fuel-efficient lamp.All along, the pit is not good.Now the means are getting more and more sophisticated, and if you don't pay attention to it, you will be pitted by him.Peng County's financial debts are getting more and more, and they are buried by Liu Chunlai step by step.Even if it is the current arrears, the current financial revenue of Yipeng County does not know how many years it will take to pay it back.The hole is getting bigger and bigger, and it's impossible to keep it going."
No, what is the market situation, after a little inquiry, you will know that he can't fake.Didn't Liu Chunlai also say that he would not consider expanding the scale of production in the short term!
”Secretary Xu is still very confident in Liu Chunlai.He's about to retire.But Lu Hongtao still has a long term of office."
Is this really the case in the market, expand the scale of production to occupy the market or dividends first?"
Xu Zhiqiang was stunned.Lu Hongtao's words, the key to the problem of direct system, Liu Chunlai's factory, up to now, except for the garment factory and vegetable planting to the brigade, has never paid dividends to shareholders.Not to mention dividends, the color plant even let the shareholders throw another sum of money into it.That's always been the case!
Xu Zhiqiang was silent.The two of them have been studying whether Liu Chunlai is cheating on them outside.in the conference room.Zheng Qian and Yang Xiaole quarreled, but Liu Chunlai still didn't say anything.Yang Xiaoxiao and Zhao Tong on the side didn't know whether to mention advertising or not.If you don't mention it, you will miss a huge opportunity for Taili to grow and develop.Mention, the other party has made it clear that the market is hot, and continuing to advertise will only make the already tight production capacity more tense, unable to meet market demand, and finally the cheaper competitors."
That's it!
I understand everyone's feelings, they are all for the development of the factory, and we have to study a feasible plan at present. ”Liu Chunlai sighed and opened his mouth to interrupt the quarrel between the two.The quarrel stopped.Everyone's eyes were on Captain Liu."
The international market cannot be abandoned, foreign exchange is not only lacking in the country, we are also lacking; The domestic market will be the focus of development, and it cannot be abandoned.We can't get a certain market internationally, and the domestic market is occupied by other brands. ”Liu Chunlai sighed again.He was similarly torn between a rock and a hard place.I didn't expect the market to explode so quickly.The development of sanitary napkins in China has gone through a long stage.The market experience that I already knew in my memory has no reference at all until now.At the beginning, there was only one production line, and several state-owned factories were only immersed in production, and no one considered advertising products and opening up the market.It's like selling shoes in Africa.The market potential is huge, and the key is to develop the market and make it acceptable to consumers.Anle started with its entry into a metropolitan city like Shanghai, and began to develop after appearing on TV commercials in Shanghai.It took several years to occupy more than 6% of the market share in Shanghai.The market opened up, and international giants began to enter the domestic market, also starting from these metropolises.Liu Chunlai has always believed that the output of eleven production lines is completely sufficient in the short term.The experience of the reborn is not applicable this time.There is no reference at all.The country's population base is huge, especially in metropolitan cities, which have too many iron rice bowls that pay their monthly wages on time, and there are also more self-employed people on the rise.The number is not a small number, and he has always believed that it will take a long time to cultivate the market.After all, women in China are not familiar with this thing."
Propaganda can't be stopped!"
Liu Chunlai said solemnly."
However, some efforts can be reduced, and the popularity of the product must be maintained at any time, so that more people know about it, and form a brand effect."
Liu Chunlai emphasized.To build a brand, you have to keep the heat on.This is true of the spring rains, and so must it be with Surmei."
Is it possible for dealers to be allowed to raise prices?"
Yang Xiaole asked.If the supply exceeds demand, there will be those that cannot be sold in the market, and the price of products will fall sharply.Supply exceeds demand, that is a seller's market, how to price, consumers have to accept, unless they choose something else.Yang Xiaole also knows that price increases also cannot solve the current market gap.Only a small percentage of customers can be abandoned.For a few dollars a month, many women can take it out.But it is much more convenient and hygienic."
No way!"
Liu Chunlai directly denied it.In the market, Anle's 16-piece pack is only sold for 09 yuan, and the state-owned enterprise 16-piece pack is only sold for 06 yuan.Su Ermei's sanitary napkins were sold for 12 yuan by Yang Xiaole and others.Twice as much as state-owned enterprises.If the price rises again, in Liu Chunlai's cognition, the price drop will have a great impact on the entire market.Directly force customers to transfer to state-owned manufacturers or Anle.What will Liu Chunlai do when he lifts a stone to shoot himself in the foot?"
We can't supply all our customers right now!
If the price does not rise, the product gap will be even greater!
Dealers will secretly increase prices, and in the end it is we who will lose. ”Yang Xiaole reminded Liu Chunlai.He knows the dealer too well.These days, no one will have trouble with money."
Whoever increases the price will be disqualified!
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Our prices are already much higher than other products.In this way, one-third of the daily production will be supplied to the country. ”"No!
Not enough at all!
It's not enough even in Shanghai, let alone the markets in the capital and Huadu!
”Yang Xiaole objected angrily.Now Huadu has not yet returned to the market situation in the capital, but Yang Xiaole believes that it will definitely not be too bad."
Why?
We've been out of stock there.Many dealers stay outside the office every day waving banknotes to urge the goods, and they don't leave if they don't get the goods!
”Zheng Qian was also unhappy.The merchants of Xiangjiang have far more market insight than the mainland, which is just beginning to be marketized."
How long will it take for the other lines to arrive?
How many can you get?
”Liu Chunlai had a headache.Rubbed his temples vigorously.If I had known, I shouldn't have been in such a hurry to advertise.It's completely cheaper to be happy with state-owned factories.TV commercials can be broadcast, and users can't buy them, so they naturally have to find alternatives.Everyone's technology is the same.Zheng Qian said: "I have asked them to send the production of the first one back, and the parts that are slow to manufacture will be transported by air later, installed first, and when the core components are installed, they can be put into production.""
When will the next one arrive?""
In a week, three will arrive, and if we install it badly, the others should also arrive, and it will only take 20 days for these three to be put into production."
Tian Li said.As the factory director, the current production capacity cannot meet the market, so she naturally has to keep an eye on the production line."
Let's do it, half on one side, and deal with the market first."
Liu Chunlai pondered for a moment and said after weighing the pros and cons."
No!
We have just opened the RB and Korean markets, and if we lose the opportunity and cannot supply enough to customers, it will be very troublesome in the future. ”Zheng Qian directly objected.Just kidding!
The international market is more expensive, and it is also foreign exchange that is earned.Isn't it fragrant?
Everyone knows how to be more beneficial.It is difficult to open the Japanese and Korean markets, especially sanitary napkins, which have been developed in RB, and the technology is the most over there.I finally had a chance to squeeze in."
The Japanese and Korean markets are not in a hurry, there are orders, they will be pressed first, delivered slowly, and the factory will develop new high-end products, and we will talk about it after the production line grows."
Liu Chunlai suddenly remembered the design of an angel with wings.At the beginning, Anle seemed to rely on this thing to win more than half of the domestic market share in one fell swoop.Now it should be no problem to enter the international market with this design.When the time comes, it will be more convenient to use the poster than the current design, and there is no need to worry about leakage or other problems.The new design, the higher the end, the higher the price.Start by grading the customer once."
New products?
Uncle Chunlai, our R&D staff is currently developing baby diapers, and there is no production line to produce them!
Doing new product research?
”Tian Li was the first to be unhappy.She is the factory director and hopes that there will be more and better products.But the problem is that the production line is simply not enough.None of the current products can meet the needs of the market."
The design of the product must be adhered to.The current market, in fact, has great benefits for us, insufficient production capacity, if the price rises directly, consumers will definitely be very awkward, and finally choose other products If we have a better design, even if the technology is the same, as long as consumers feel that our products are very surprised, even if the price is doubled, there will be a lot of customers willing to choose!
”Liu Chunlai is well versed in the way of the market.Many wealthy customers don't want to use the same things as the general public.As a result, high-end products in the market will appear.