"Boss Yang, I want a thousand boxes, this is the order ......"
"Boss Yang, please replenish the stock for me immediately, three hundred boxes ......"
Until a month later, half of the thousand boxes were still in the warehouse, and the TV station finally appeared on the advertisement The day after Yang Xiaole was directly blocked in the office in the morning.Yang Xiaole was a little confused.Why are these agents all of a sudden supposed, brandishing money and trying to do something?
No one bought the previous discounts.I rely on retail to ship goods every day.Now all of a sudden, they are waving banknotes and blocking themselves, just to get the goods?
It's not that Yang Xiaole doesn't understand the situation.For such a long time, all kinds of advertising and marketing strategies have been used, and even when he proposed to take the goods at a low price, no dealer bought it.Yesterday, I also met with several dealers, hoping that they would increase their efforts to get goods, and everyone told him that the current market situation looks good, but he does not dare to stock up on a large scale.Yang Xiaole's methods, dealers basically know.A lot of it is looking for help.What everyone is afraid of is that Yang Xiaole will find a trust, and when the time comes, he will sell it, and he will smash it.Sanitary napkins are different from clothing.It's hard to talk about at all."
Stop!
Can anyone tell me why?
”Hearing the number in the mouths of these dealers waving banknotes, the young Yang Xiaole was already frightened.There are hundreds of boxes at every turn, and there are many thousands.Before, a thousand boxes were only sold half in a month......
It's still sold with the help of all dealers.In front of me, most of the people don't know each other, not their clothing dealers."
Mr.
Yang, last night the Shanghai market broadcast an advertisement, this morning, our only two boxes of sanitary napkins were all sold out......"
"Yes, not only customers, but even some store owners, took the initiative to find us to get the goods......"
"Mr.
Yang, hurry up and deliver it to us......"
The dealers waved their banknotes again and asked Yang Xiaole to provide sanitary napkins."
Stop, I'll figure out what's going on."
Finally, Yang Xiaole squeezed out of the crowd surrounding him.Feng Yanqiu was looking at him and laughing."
Laugh fart, what the hell is going on?
I was still worried last night!
Even if the advertising strategy is effective, it doesn't make much progress!
”Yang Xiaole rolled his eyes.In fact, more than 500 boxes were sold in a month, which is already very good.That's more than 50,000 packs, nearly a million pieces!
But for Yang Xiaole, he doesn't want to slowly occupy the market like this.At present, the production of Suermei is basically transported to Xiangjiang by Zheng Qian.And began to transfer bays from Xiangjiang to Japan and South Korea.Their Japanese and Korean customers are not interested in sanitary napkins.The Shanghai market has opened up the situation, and in Yang Xiaole's view, it is a situation of immortality and life.Unless there is an explosion of growth.Just like Liu Chunlai's color TV, customers are waving banknotes and waiting to pick up the goods.Pay attention to the public account: , pay attention to send cash and coins!
As a result, it suddenly appeared today."
Xiaole, last night the Shanghai market broadcast our commercial, and the second time "Shanghai Tang" was broadcast, the ratings increased a lot......
The sanitary napkins we used to supply to distributors and clothing stores are now sold out......
Many shops are also aware of the market ......," Feng Yanqiu explained to Yang Xiaole.Yang Xiaole's eyes widened, "Yesterday was an advertisement?
”"That's right!
The market in Xiangjiang was detonated by Ms.
Zhao's advertisement.She is not only in Xiangjiang, but also in Wanwan and other areas, she also has a lot of influence......"
Feng Yanqiu sighed.In this game, Liu Chunlai won after all.She wasn't optimistic.But who would have thought that the market would change so quickly?"
What we need now is how to solve the supply problem, Zheng Qian has to leave all the production capacity of the entire factory.The new production line could not be put into production in a short period of time......
Shanghai is hot here, and it is impossible for the capital and Huadu to have no movement......"
Yang Xiaole has already thought of the situation in other cities.The TV series "Shanghai Tang" has been introduced for a short time.Shanghai TV did not agree to sign a contract for advertising for a few years, as did the capital TV and Huadu TV stations.Once the advertisement is broadcast, it has already begun to be promoted in the early stage, and with the addition of the heroine of the TV series "Shanghai Tang", which has attracted countless audiences since its launch, the effect can be imagined."
So, it has to be transferred."
Feng Yanqiu reminded Yang Xiaole, "You have to go back with Bai Ziyan, otherwise you ......"
Otherwise, needless to say, the other party knows.Bai Ziyan is the one who can blow the pillow wind to Liu Chunlai."
Now we still have more than 400 boxes of goods in our warehouse, which can accept orders from customers and distribute ......products according to the quantity they have ordered," Yang Xiaole thought for a while and made a decision.All customers must not be offended.There's no way around it.As long as there is something in the factory, it will be transported directly to the mountain city and transported by plane.There is absolutely no big problem in occupying the market in the early stage.That night, Yang Xiaole and Bai Ziyan took the plane to Shancheng and left.The dealers in Shanghai and around Shanghai can't find anyone anywhere, and they don't have goods in their hands at all.So I started to inquire about the location of the production plant.The markets in the capital and Huadu have not yet exploded, and Shancheng TV, three days after the advertisement was broadcast on Shanghai TV, got the news.Throughout the station, the faces of the leading cadres became serious."
Everyone already knows the current situation.Liu Chunlai didn't come to fool us, Shanghai TV has already begun to broadcast such advertisements......"
Zhao Tong's face was more worried than any leader.The provincial station is still ahead.How, they don't know at all.Liu Chunlai's people didn't mention it at all.But the crux of the matter is that they don't have a tape of "Shanghai Tang" right now.It is impossible for a TV station to broadcast before a provincial station.Spending money to buy copyrights?"
There used to be more opinions than one, and now they are all dumb?"
Wang Changjin looked at the people on the TV station with a straight face.Silent."
Liu Chunlai's request is when we get the right to play, let's talk about cooperation.In the five-year advertising contract, there is an increase in advertising fees every year, and the total amount is at least more than two million......"
Zhao Tong emphasized again.Liu Chunlai didn't pay much attention to them now.The provincial platform is in front.Whether it is technology, capital, or policy, the provincial Taiwan is aimed at the whole province.Therefore, when various programs are broadcast, priority must be given to provincial stations."
Why don't we find a way to get the broadcast rights first?"
Bao Zhijun proposed, "When the country introduced this TV series, it gave a lot of money, and Shanghai TV and others gave money before they got the priority broadcast right......
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"Where does the money come from?"
”There are other leaders who are not happy.If you want to give money, it will affect the entire TV station."
Let's get the advertising money from Liu Chunlai.Liu Chunlai only wants the in-film advertising of the prime-time TV series, we can extend this advertising time, at the same time, broadcast two episodes every night, and you can also set up an advertising time period before the broadcast, and the advertisements in the film can be extended for a long time, between the two levels, you can also play a lot of advertisements......
"Zhao Tong has been thinking about this matter.And all the people looked at him."
When the ratings are high, the advertising effect is good.And when the effect is good, more people will be willing to go to our station to publicize it......
With more advertising, there will be more revenue, so we can get more TV series, and even our station can pay for TV ......series at our own expense," Zhao Tong said.In these years, it is impossible to become the head of the advertising department of a TV station without a little level.Without Shanghai Market in front, Zhao Tong was ready to sign a contract with Liu Chunlai.It's a virtuous circle.More ads means more quality TV series, and having more quality TV series means higher ratings and thus more ads......
"Is there any objection?
”Wang Changjin asked the crowd."
But Liu Chun's contract hasn't been signed yet, what if they don't want to?"
Someone brought it up.Everyone looked at Zhao Tong.If the provincial station broadcasts, as long as the effect is not bad, there is no need for Liu Chunlai to spend money on a local TV station like Shancheng.In areas where you can watch Shancheng TV, you can basically watch the provincial TV; If you can watch the provincial station, many places can't receive the mountain city TV station."
I'm in charge of that.I hope Taili can get this done as soon as possible," Zhao said...... said.Others, naturally, have no opinion.Originally, this was supposed to be the first time they played it.As a result, Shanghai and Taiwan took the lead."
You come with me to Peng County."
Zhao Tong said to Yang Xiaoxiao.Yang Xiaoxiao was a little unhappy.She hadn't been to that place in Peng County, but she knew that it wasn't a good place.Yang Xiaole said it."
You are more familiar with Liu Chunlai......
Comrade Xiaoxiao, this is for the development of our TV station......"
Zhao Tong looked serious.What else can Yang Xiaoxiao say?"
Xiaole?
How did you get back?
”Yang Xiaoxiao didn't expect to meet Yang Xiaole on the ship to Pengxian."
Sister, what are you?"
Yang Xiaole didn't expect to meet his cousin."
Go to Peng County and find Liu Chun to sign an advertising contract!"
Yang Xiaoxiao said angrily."
You did it over there?"
Yang Xiaoxiao knows what Yang Xiaole is doing in Shanghai.The entire business of the Shanghai market is in charge of Yang Xiaole.I didn't even tell myself.During the Spring Festival, she also invited Yang Xiaole to dinner for this matter, which was Yang Xiaole's proposal to ask Liu Zhiqiang to pull advertising sponsorship.It's good now.Yang Xiaole has business and gave it to Shanghai TV Station."
Sister, you can't blame me for this.I'm in charge of the market in Shanghai, advertising in the mountain city, it's useless......"
"Who is this?"
”Zhao Tong was a little surprised.Yang Xiaole is too young."
Liu Chunlai's No. 1 worker, in charge of the Shanghai market."
Yang Xiaoxiao said angrily.Zhao Tong's eyes lit up, "Mr.
Yang, fortunately!"
Fortunately!
”So, I chatted with Yang Xiaole.On the way from Shancheng to Pengxian, Zhao Tong almost touched Liu Chunlai's situation.I didn't expect that Liu Chunlai started by setting up a stall in the Liberation Monument in the mountain city, and in just a few years, he made such a big industry.At the same time, I also understood that from the beginning, Liu Chunlai relied on various ways of advertising and precision marketing.During this time, Zheng Qian has been staying in the Happy Commune.She has a number of how much the Sulmei factory produces every day.At first, it was air transportation, and when there was sufficient stock in the market, it began to be transported by ship and train.Up to now, all the sanitary napkins produced in the entire factory have been drawn into her own hands.Tian Li has no opinion.Most of Zheng Qian's orders are for cash.Liu Chunlai did not interfere in this matter.There is no one happier than the leaders of Peng County.Especially Xu Zhiqiang and Lu Hongtao, they were naturally happy to hear that Liu Chunlai's sanitary napkins were hot in the Xiangjiang market, and the three production lines could not supply the market 24 hours a day.You must know that Peng County also has shares in the sanitary napkin factory.The two million invested were allocated from above to build roads in Peng County, but they embezzled them."
According to the current situation, at most next year, we will be able to recoup our investment!"
Xu Zhiqiang asked Liu Chunlai lightly, "In such a situation, you won't invest like crazy, right?"
”Lu Hongtao kept looking at Liu Chunlai and didn't speak.Since Liu Chunlai came out, life in the county has not been easy.Forever short of money.By now, the county treasury has owed tens of millions.The funds for the second power station were simply not available.Liu Chunlai is too capable of making trouble."
Ten production lines, there will be no increase in the short term.However, all kinds of raw materials are waiting for ......"
Before Liu Chunlai finished speaking, Xu Zhiqiang rudely interrupted him."
Stop!
Stop!
Comrade Chunlai, can you let us take a breath?
”Secretary Xu is serious."
That's not much ...... to make" "Fart!
Zheng Qian said, if you do a full set, you need at least 60 million funds......"
Xu Zhiqiang's face suddenly collapsed."
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Rest assured, the county is not required to increase capital and shares."
Liu Chunlai didn't want to talk about this.If all ten production lines are started, the output value will be tens of millions of dollars in a year.In the international market, it is estimated that it will be able to take advantage of the popularity of advertising to sell a wave.Not necessarily in the later stage.But he still has a new one.Sanitary napkins with wings, that thing, once it comes out, will slinging all the sanitary napkin manufacturers in the world.If it weren't for his accidental arrival in this world, it would have been Comrade Xu's design.It is with that design that Anerle has become the No. 1 sales volume in China in one fell swoop, occupying half of the market share, and has also achieved good performance in the international market.Liu Chunlai would never do something he was not sure about.Every step is counted."
Hey, Secretary Xu and County Magistrate Lu are here!"
At this time, Yang Xiaole walked in.Looking at a few people, they said hello.There is not the slightest sense of rustiness.Xu Zhiqiang and Lu Hongtao looked at Zhao Tong and Yang Xiaoxiao.After the introduction, I learned that it was from Yamashiro TV."
Advertising contracts?
Two million in five years?
”Lu Hongtao suddenly became anxious, "Spring is coming!"
”"This contract is not only for sanitary napkins, but also for other things such as color TVs, our vegetables, spring rain clothes, etc......
Liu Chunlai didn't even say, and it also includes the tourist attractions in their gourd village.At present, there are not many domestic TV dramas.The investment in making a TV series is not very large.In order to promote Hulu Village, he even began to plan to make a TV series.The legend of Yanshan Temple and the bandits of Mopanzhai are all IPs that can be dug deeply, not to mention characters such as Liu Baye and Liu Jiuwa.Of course, you can't shoot the party-state this year.