The rest is only the supply of sanitary napkins on Zheng Qian's side.Originally, it had just been expanded, and it was not fully put into production.Zheng Qian didn't know what Liu Chunlai thought.For her, it is almost impossible to achieve such a large supply at the moment.The supply of the domestic market requires the expansion of production lines."
The supply of sanitary napkins is impossible.The existing production line, even if it is all put into it, cannot be supplied.The growth rate of the domestic market is far faster than our estimates......
"Zheng Qian is not polite at all.She is currently the only professional manager under Liu Chunlai.Naturally, there are more questions to consider.It's not what the boss says, it has to be said.Unless the boss can convince himself."
Aren't there a lot of competitors in our country?"
Liu Chunlai asked Zheng Qian."
Yes, because there are many competitors, we have to give priority to meeting the domestic market!"
Zheng Qian said unceremoniously.The boss himself used to say that it was necessary to keep an eye on every competitor.As the leader of the domestic market and the new competitors, they will challenge and impact their market.Once you lose the market, you want to get back into the situation.It's not that easy.The market competition is extremely fierce.Lost the opportunity, it is too difficult to turn over again."
What is the sales volume of the newly introduced production line manufacturers in the market?
Can you open up the situation quickly?
”Liu Chunlai asked Zheng Qian.He was not very clear about this aspect.During this time, all the energy was put into border trade with the Soviet Union."
Not at the moment.After all, most of the new competitors have no well-known products and small supply volumes, so they do not have much impact on our existing market. ”Zheng Qian said here, pausing.Everyone else also looked at Zheng Qian.Although they are not this system and are not responsible for such products.Since I said it in front of them, it must be for them to learn.Zheng Qian saw that Liu Chunlai did not continue to ask.Waiting for your own answer.He spoke again."
Boss, in the whole country, only we have the largest investment in sanitary napkin promotion.Women in major cities are aware of the benefits of sanitary napkins, and many people are starting to use this convenient and hygienic product.But our output is not very large.The product has always been in short supply.In order to solve the supply problem before, the price was also high, which brought great opportunities to other competitors, they did not need to advertise, as long as the price was lower than ours, and they could quickly open up the situation......
"It turns out that sanitary napkins are ashamed to speak.Not many people know about it.After months of advertising bombardment, many people are familiar with this thing.Even now, some TV stations in big cities have been advertising because they have signed long-term contracts with Suermei sanitary napkins."
What if you give orders to those competitors and let them do OEM at the market price?"
Liu Chunlai asked calmly.Zheng Qian was stunned.I didn't think of such a scheme at all.But she had to admire Liu Chunlai's ruthlessness."
Some factories don't necessarily agree.Not everyone is so short-sighted and only considers immediate interests. ”Zheng Qian said with a wry smile.The boss's plan is good, but he is still too idealistic."
So, you tell me, what is the purpose of these people to introduce the production line after we advertise and open up the situation.Is it to contribute to the cause of women's health and hygiene in the country?
Or do you want to cultivate your own brand, let your brand occupy the market, and the boss becomes a friend of women?
”Liu Chun looked at the others with a puzzled expression.Still calm.In the end, he just asked Zheng Qian.Not many people did it before.Why did so many contenders suddenly pop up after they opened the situation.Zheng Qian is a professional manager.It is necessary to have a clear understanding of the psychology of competitors and customers.Liu Chunlai didn't mean to embarrass Zheng Qian.He took all of this into account when he came up with a delivery volume of this magnitude, and even when he advertised it on a television station.How to prevent followers who flock in under the lure of huge profits.This is a difficult problem to solve.Liu Chunlai got to know these people and the brutal development of the domestic market in the eighties and nineties.If you don't prepare, you can't leave the corpse behind.He has a way.But I hope my subordinates understand.It's too tiring to do everything by yourself, the boss.Zheng Qian didn't understand what Liu Chunlai meant.Silent."
At present, all kinds of raw materials for domestic sanitary napkin production must be imported.Foreign exchange is required for the import of raw materials.So, how many channels do small factories that newly introduce production lines get foreign exchange to import raw materials?
How likely is it to join forces to import raw materials?
”Seeing that Zheng Qian was silent, Liu Chunlai continued to ask.He has invested more than 70 million yuan to introduce various raw material production technologies and production lines required for sanitary napkins.Zheng Qian suddenly understood Liu Chunlai's thoughts."
Boss, you mean that we supply raw materials to all sanitary napkin production plants?
Do they do it for us?
”Zheng Qian is responsible for the introduction of the production line.The factory buildings have been under construction for a while now.Part of the first batch of equipment is also about to be completed and shipped back.Liu Chunlai was laying out this at the beginning?
It's scary......
"Don't just focus on your own property.We also need more producers to supply raw materials......"
Liu Chunlai said to everyone.If it were possible, he wouldn't even go to these factories."
Since we have introduced a full set of raw material production lines, for our raw material supply plants, as long as they are manufacturers of sanitary napkins, they are all potential customers!
And they have to cooperate with us because they can get sufficient supplies without foreign exchange......"
Speaking of this, Captain Liu paused.Waiting for everyone to digest it.He then continued: "At the moment, the best thing to do is to let the competitors help us produce.The purpose of buying the production line is to make money.In such a situation, since we can't completely stop them and can't occupy all the markets, why don't we let them make this money under our control?
”"Boss, being a foundry is not a long-term thing, with your own brand and your own channels, you have a greater opportunity......"
Zheng Qian frowned and reminded Liu Chunlai.Not everyone wants to be an OEM.Will Liu Chunlai not know about this situation?
In the past, many garment factories helped Chunyu OEM.But now, I would rather not have much business, and I have started to build my own brand.The market for sanitary napkins has been developed.Pioneers can't quickly capture the crazy growth of the market.TV commercials and print ads continue to bombard consumers.Many women have started to accept sanitary napkins.The newly established factory is also easy to promote in some small and medium-sized cities.After all, those places are the weakest places in the market channels under Liu Chunlai.The supply is also the least sufficient.There is Liu Chunlai to explore the way in front and open up the market.For the other competitors, it is not too much of a problem."
No one can stop the market competitors.Our biggest competitor is not domestic, but foreign.International giants see that the domestic market is mature and highly profitable, and they don't even need to carry out early market cultivation, can they not come in?
”Liu Chunlai asked Zheng Qian.Zheng Qian is from Xiangjiang and was originally engaged in trade.There is a wide field of view.Internationally, sanitary napkins have been used for decades.Constantly evolving.Zheng Qian is very clear.After she became Liu Chunlai's subordinate, she personally started from scratch and operated a brand registered in Xiangjiang.Become a high-end brand under Souley.The price is much higher than in the early days.It is still loved by a large number of consumers.The same product, different packaging, just because the brand is different, the profit is much higher.The international giants will definitely not give up the opportunity.In recent years, many people think that foreign products are much better than domestic products.Everything abroad is better than at home.Even the moon abroad is rounder than the domestic one.The fever for going abroad has begun."
We can't prevent competitors from appearing, we can only find ways to control the development of competitors and guide their development in the direction that is beneficial to us.""
Boss, the more orders they give them, the stronger they will be, and they will continue to increase the size of the production line under the stimulation of getting our orders and their own market development......"
Zheng Qian is most worried about this.Liu Chunlai's plan is to spend his own money to strengthen his competitors.Chen Feng and others share the same concerns.Color TVs, too.There are more than 200 production lines introduced in China.When all of them are put into production, what is the annual production scale?"
It's not surprising that everyone thinks that.Have you ever thought about it?
If we were all on our own, would we be able to expand at a rate that could cope with the explosive growth of the market?
Only when we are stronger, the less likely we are to lose in the competition. ”Liu Chun came here completely in front of the class.Just to make the executives change their attitudes.Look at the problem from a more strategic development perspective.And not just rely on their own expansion to grow.Competitors, in many cases, can also become a part of their own development and growth."
This time and that time.Our trade cooperation with the Soviet Union is facing a huge Soviet market.Have you ever thought about how big this market is?
Even if it's just a small part, who would have thought that with our current scale, we can eat it?
”Liu Chunlai asked everyone.No one can answer.Most people have a dull face.Liu Chun came to play so big!
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The domestic market has not occupied much, and it has begun to enter foreign countries?
But thinking about it, their biggest business is export trade, and there seems to be nothing surprising."
In front of us is not only the Soviet market, but also the domestic market.With the rapid expansion in recent years, whether it is technology or production management, which one of us has kept up?
”Liu Chunlai's question made everyone fall into deep thought.Management can't keep up.Technology can't keep up.Funds can't keep up with ......
"There are not enough managers, and blind expansion will only seriously affect the momentum of development."
Sun Xiaoyu and Tian Li should feel this more deeply.Several branches were opened at the same time, and the personnel were stretched.Even many people do not meet our employment standards and still become managers ......"
Liu Chunlai's words were confirmed by Tian Li and Sun Xiaoyu.The two introduced the current situation of various sanitary napkin factories.Lack of people!
There is a shortage of all kinds of people.In order to rapidly expand various industries, Liu Chunlai has been training personnel.Every year, a large number of unsuccessful high school students are recruited as reserve cadre training.But all factories are expanding rapidly.This time, several branches of sanitary napkins were opened one after another, and the problem of a serious shortage of management personnel and technical personnel broke out completely.At present, the best way is to cooperate with other factories of the same type.Let others develop and help them occupy the market."
In order to get all sorts of equipment from the USSR, it was necessary to quickly and massively mobilize cargo.Can you do it if you only think about your own production?
And who gets the most out of this process?
When we digest the market, the cadres also cultivate experience, and then expand according to the situation, is there still a big risk?
”The crowd was silent."
Small factories, even if they expand, are only one or two production lines.We control the market, we control the raw materials, how can they compete with us?
”In a word.Let everyone's hearts shake.The raw materials required for the production of sanitary napkins are simply not produced by other factories in China.All need to be imported.And imports, foreign exchange is needed.Many factories can't even get foreign exchange.In order to produce, you can only buy it at a high price.Liu Chunlai can provide raw materials to the production plant at a low price, and does not use foreign exchange.How many factories can refuse?
Especially at present, few domestic enterprises have brand awareness.As long as Liu Chunlai gives them enough profits, all the manufacturers can be used by them.This will not only control competitors and affect their development.It can also solve all the problems encountered by Liu Chunlai's development.Funding, Technology, Management......
After understanding all this, Zheng Qian smiled bitterly and sighed."
Boss, I'm convinced!
I can only rejoice that I am your subordinate, not your competitor. ”Song Yao was also dumbfounded when she heard it.She thought that she was very capable and knew Liu Chunlai very well.Unexpectedly, Liu Chunlai had already planned everything.also understood why the cadres under Liu Chunlai were so convinced by Liu Chunlai.It's completely a word from Captain Liu.Vote?
Inexistent.Comments?
was speechless by Captain Liu in minutes.Liu Chunlai did not rely on the identity of the boss and the power of the captain to suppress these people.Instead, relying on his own strength, everyone can't refute it at all.Just what I just said, how many people can think of it?
As Zheng Qian said, she can only be glad that she did not become Liu Chunlai's enemy."
I've told the canteen to prepare dinner, and we'll come up with a practical plan tonight."
Liu Chun looked at the sky outside and said to everyone.No one objected.This is already the norm.They walked out of the conference room.Some went back to the factory to discuss with other management personnel, and some discussed on the spot.If you are not sure, you should ask the boss.Liu Fuwang looked melancholy.The leaves in his hand are not fragrant."
In spring, our annual supply of vegetables ......" the old man was very anxious.Other village cadres were more anxious.The vegetables can't be sold, and I'm in a hurry.There is an order, and it can't be planted, so it's just as urgent.