"This is ......"
Wang Ai suddenly stopped talking and looked at everyone: "Why should I teach you a lesson for nothing?"
My annual tuition fee is tens of thousands, so I will tell you what I have learned in vain?
”"Please eat, please eat!"
Zhao Xuri said impatiently.Wang Ai squinted: "Ah, I taught you, you are not allowed to compete with me for advertising endorsements?"
Is this a matter of a little money for food?
The apprentices of the church starved to death the master!
I don't do it!
Lao Bai, what are you laughing at, I haven't forgotten your revenge for robbing me of advertising endorsement!
”Bai Guanghai grinned, he really didn't wash this matter, in those years, he did grab a lot of advertising endorsements in Wang Ai's hands.And in those years, he did listen to a lot of Wang Ai's teachings, so he slowly expanded his business routes, and now he is thinking about his own sports brand.If it wasn't for Wang Ai's mention, how would he know that?
Liaoning people are not good at business, and he is in a very traditional football environment.It's just that he also knows that Wang Ai's family has a big business, and he is not inferior to him at all.Besides, Wang Ai's image is very special, no one can snatch it from him, and all that can be snatched away are the marginal jujubes.was pondering blindly, when he heard a cry from behind: "Boss!
”Bai Guanghai turned his head to look, and saw Zhao Xuri hugging Wang Ai's shoulder with tears in his eyes and crying: "Boss, have mercy on me, I am eighty years old......
Uh, I can't afford to wear pants anyway!
”Wang Ai pulled Zhao Xuri's head: "What about the tears?
Drama Spirit!
Can't afford to wear pants yet?
I'll believe you when you show your ass!
”Zhao Xuri's expression was straight, he shook off Wang Ai's hand, and walked to the ground: "Everyone heard it, the boss asked me to perform one, then I'm welcome!"
”After speaking, he was about to untie his trouser belt, and a group of people followed suit, but there was a female translator in the car?
And what about the female reporters who accompanied the team?
Even if they want to join in the fun, there is a difference between men and women after all!
Wang Ai pulled his brother back, "You are ruthless!"
”Zhao Xuri pointed his index finger at Wang Ai with both hands: "Say!"
”Wang Ai scratched his face: "Okay, this is my little experience, as soon as I say it, the big guy listens to it."
Whether you want to do that depends on everyone's thoughts, in fact, just to earn a salary, everyone is richer than 99% of Chinese. ”"To put it bluntly, after the prosperity of modern media, especially online media, we international players are not the same as in the past."
Wang Ai shook his head: "In the past, we were all football players, and the main way to make money was to rely on the performance of the stadium, one was the salary of the club, and the other was that advertisers took the initiative to come to you when you performed well." ”"But that's not the case anymore.Online media is immediate, and no matter how fast the newspaper is, it has to be printed, right?
No matter how direct TV is, it has to be edited, but online media is different.Today's blogs, foreign tweets, digital cameras, and future mobile phones with HD lenses, such as the Apple phone that many of you use.Whatever happened here, I took a picture of it and uploaded it immediately, and it was available on the Internet.What will be the result?
”Wang Ai looked at these teammates with straight eyes: "From now on, we have entered the era when everyone is a reporter."
Network information will be more advanced than ever before, and it will no longer be limited to past and historical information, but information that happens in real time.The era of the information explosion has arrived, and in such an environment, we football players are different from the past. ”After listening to Wang Ai, he was a little thirsty after a large set, and handed over a bottle of mineral water next to him, and at a glance it was Chen Tao, when did this guy become so eye-catching?
But when Wang Ai twisted the lid, he found out that he had already been drunk, damn it!"
In the past, when people all over the country wanted to see you, four-fifths of them were competitions, and one-fifth of them were newspapers and television.In the future, only a small part of it will be your game, and most of it will be the little things in your life.Moreover, the image of celebrities in the past was too cold and not close to the masses.If you say that you are too close to the masses, the masses will not take you seriously, and advertisers will doubt your value.In fact, this is all a decadent culture from Hong Kong and Taiwan, when did our old artists ever be cold?
”Wang Ai spewed a sentence from Hong Kong and Taiwan, and changed to the topic: "In this way, in the future, we and those people in the entertainment industry will have to reflect the characteristics of being close to the people, you can't do it if you don't embody it, there are always people filming you in life, and you can't stop it."
For example, when we arrived in Kuala Lumpur that day, so many people picked up the airport and so many people took pictures of you, can you snatch all the mobile phones?
In the past, there were celebrity bodyguards, assistants or something, and they didn't let people shoot, and they also pulled other people's films after shooting, will you try it in the future?
Everybody is a journalist, can you smash everyone's phone?
There's no way, you have to change the way you play. ”"It's also good that you have more opportunities to be in front of the whole country.Or maybe your influence has grown.And influence is ......""
Money!
”Many people spoke in unison.With the consolidation of Wang Ai's position as a gold king over the years, many of his business operations have become cases of business school research, and some have been circulated in the society, and these international players have either taken the initiative to ponder or heard about it."
Yes.The more people who know you, the more the advertisements you endorse are accepted, otherwise you hang on the side of the road with a big face, and nine and a half of the ten people passing by don't know you, and those who come to you to advertise won't pay for death?
”Wang Ai nodded and said: "However, the objective environment is better, it doesn't mean that success must be you, this environment is good for everyone, everyone must rush in, maybe there are some skills in the future, just rely on this kind of lace can be popular."
So, the next thing is how you create your image, which is what kind of you you are going to show to the outside world.A good image will quickly expand your influence, and a bad image will be no different from what you are today.Designing an accurate image will allow you to quickly summon your potential supporters, and designing a vague image is not much better than it is now. ”Speaking of this, Wang Ai suddenly understood, and looked at Zhao Xuri and Chen Tao's group of Tubin roots suspiciously: "By the way, your agents are all CY, right?"
The agent should have told you?
”Gao Lin squeezed a square head on the side, with a bitter face: "Boss, we are in the five major leagues are all secondary leagues, who notices us except for the local fans?"
The agent is also busy, I can't take care of it, relatively speaking, we are still more famous in China. ”"Your domestic broker?"
All the teammates looked at each other, they were a little embarrassed, most of their agents in China were either their parents or their teachers, in other words, there was no professional!
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It doesn't belong to the transcendent system.()