Wang Ai shook his head, this is the current reality in China.Many professional brokers are also not professional, but they catch the employer to death, and over time they are not trusted, so a large number of parents go to work, which also makes the industry more unprofessional.In the past, the rule of those old artists was that their children didn't teach themselves, why?
I'm afraid that I can't hand it over because of my distress.When parents are agents, most of them have impulses.Wang Ai didn't want to talk about the agent, and he didn't expect to make money from his teammates.Anyway, beyond the brokerage company is mainly to serve Liaozu."
That'll do.I'll talk about it briefly.What does a good image mean?
”Wang Ai looked at the crowd: "To put it simply, it is an image that conforms to mainstream values."
You all know the 'Eight Honors and Eight Shames', right?
What are you laughing at?
That is the core value of our socialism, and in fact, it is also the traditional value of our society.In other words, it doesn't matter if you can do it or not, but everyone thinks it's right to do it, and everyone thinks that that kind of person is good.If you are thought to be that kind of person, your image is good. ”Wang Ai looked at these people, but said in his mouth: "Let's say......
Say......
Damn, I can't give you guys a proper example!
”Everyone laughed, Wang Ai looked at Hao Junmin: "Junmin, your surface image is actually very good, gentle and sunny, which makes people unconsciously want to get close, but when you smile, have a face, and are serious, it shows your impatient side, which is an image conflict."
If we practice more physical training, if our brains don't keep up, it will look simple and rude, and I tell you, this is our enemy of advertising money.Once your image is recognized, you won't be able to do anything but do some sporting goods advertising. ”"What should I do then?"
Hao Junmin, who was brought out as an example, was dumbfounded."
Read more!"
Wang Ai snorted: "Letting you read a book is like taking medicine, but if you don't read, your temperament can't be reversed, even if your agent tells you a thousand times off the field, you still can't help but expose it."
Reading books will nurture your temperament, get you rid of the simple and rough side, and can also shape your aesthetics.Let's say you dye your hair yellow, what's that?
Like straw?
Don't learn from the Koreans and the Japanese, they are not independent countries, they are occupied countries.Culturally, it has been destroyed by the West, but we in China are not.Don't keep those weird hair, what kind of cockscomb, a handful of hair, do good people keep that hairstyle?
Don't get tattoos, don't dress up like a tricky boy.Maybe you think it's cool, but if you're so cool, most fans will stay away from you.Do you think, if you want to have a child, are you willing to let your child worship a hooligan?
Fans are far away from you, don't accept or like your image, which advertiser has a hole in his brain to find you?
”Wang Ai's loss made everyone a little embarrassed.can look at Wang Ai again, Wang Ai's hairstyle has been simple over the years, it has always been the kind of ordinary ball head and inch head, there is no news breaking point, but it is also neutral and peaceful, not annoying."
If you want to make as much advertising money as possible, you have to make your image more recognized by everyone, you have to study carefully, know what mainstream ideas and mainstream culture are, and then shape your own external and internal aspects in the direction of the mainstream.In this way, most people feel that you are their own person and identify with you. ”Wang Ai said bitterly: "In the future, our celebrity life will lose most of its privacy, you are exposed to the camera all the time, at that time, you can't pretend if you want to, you can pretend to be a few interviews before, and in the future, you have to pretend to be around the clock, who can pretend?"
You have to shape your essence well, you are that kind of person, you don't have to pretend, you are strengthening your good public image all the time and at any time, and advertisers will come to you?
”As he was talking, the bus had arrived at the hotel, and Zhu Heyuan, who had been listening to Wang Ai without saying a word, stood up and beckoned everyone to get off.This night, many people couldn't sleep, the next morning Wang Ai went to the morning exercise with a large group, back to the hotel for breakfast, finally someone couldn't help but ask.Wang Ai saw that there were quite a few people who wanted to listen, so he simply made an appointment with everyone to talk about breakfast and then focus on it, which made this breakfast comfortable.After breakfast, in the hotel conference room, none of the 23 internationals arrived."
I talked to you so much last night to let you understand the law of star creation in the future, understand the law of earning advertising money in the future, and by the way, let you understand which direction your image should go.At least don't do stupid things that harm your image and wallet. ”Wang Ai sat around with everyone and talked: "The next thing is how to shape your image."
This everyone's situation is different, for example, I said Hao Junmin yesterday, this is related to his style of play, and it is also related to his appearance.What is he going to do?
It is to try to make the image of yourself in life and yourself on the court coincide to strengthen the image impact.For example, his style of play on the pitch is elegant and accurate, but off the pitch?
What about life?
Such a person should also be personable, elegant, and even eloquent.So when you look at it, oh, he's such a person in his life, no wonder it's like that on the pitch. ”"In this way, people's understanding of you goes beyond the limitations of your pitch and becomes a three-dimensional understanding.Whenever I watch you play, the image in your life immediately comes to mind, and it is no longer a simple stadium symbol. ”Wang Ai said this and looked at Zhao Xuri: "For another example, is your style of play barbaric and rude, interception-type midfielder?"
It's not that this can't make money, you still have Tyson savage?
For example, Jinba men's wear is quite suitable for your style of play, why didn't it come to you?
Because you can't embody that flavor in your life.Oh, I'm not letting you hit and scold people, but whether your every move carries the domineering and mature manly flavor of your court.If you bring it in your life, everyone will think that you are such a person, and this image will be unified.The next time someone is looking for a spokesperson for men's clothing, your ranking will be improved. ”Zhao Xuri touched his head and made a bitter face: "But, what can I do?"
I won't!
”"Confident!""
But, how can you get it with confidence?"
Wang Ai looked at him and sighed, and thought for a while: "This specific thing still requires you to discuss with your agent and formulate a plan, but in essence, you still have to form such a temperament from the inside out."
Well, I'll say you learn from him. ”"Who?"
“…… Jiang Wen. ”Jiang Wen ......
Who?
”Wang Ai rubbed his head: "Have you seen "Something to Say"?
It's the big black guy inside who looks like a monkey!
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